Oldcastle Echelon

Oldcastle had been North America's leading manufacturer of building products and materials.

They sought to align their masonry products and services under a new consolidated brand; Echelon.

The goal of the website was to introduce the Echelon brand to the market, simplify their offering for customers, and improve their ability to cross-sell products.

As part of this effort, I created an information architecture that allowed users to quickly learn about Echelon's product lines and download associated product resources.

Based on the IA, I sketched out some templates to discuss with the design team. Designing and developing the mega-nav that worked across screen sizes and devices was a challenge. Finally, I conducted user testing to validate our design and development decisions. It was harrowing to have all the products details distilled in a mega-nav; usability testing found that users ultimately had no issue browsing and foraging for information.

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Skills / Role

  • Information Architecture

  • Wireframing

  • User Testing

  • Front end Development

  • See it in the Wild


wireframe sketch wireframe site capture and wireframe