Buy-Rite Beauty has serviced the spa and beauty industry through a wide selection of spa, salon and barber equipment for seventy-five years and three generations. Whether you're opening a full-service salon or barbershop, Buy-Rite offers products through friendly customer service.

Buy-Rite brought us on to hone their digital presence by communicating their brand story with a sleeker, cleaner responsive site. Their prior site was closer to a virtual online catalog with very little customer engagement. Throughout this project I worked with Buy-Rite's core leadership team, which was an educational and rewarding process. I used fully functional wireframes to get internal and external stakeholder buy-in.

The most challenging part of the site was the "Build Your Package" functionality, which allows users to mix and match salon equipment. It was interesting to think through and design the checkout process and the user account pages.